Consumer Attitudes to Voucher Codes

Picture the scene, you’re on a fantastic date, it’s going really well and you’re starting to like the guy. The waiter comes with the bill and your date gets out voucher codes to pay. How would you react? Individuals using discount vouchers to pay for meals and clothing would most certainly be labelled a “cheap skate”, amongst other things, as would people who choose to shop in charity shops. Paying for a date with discount codes would have been the ultimate turn off for women and the perfect way to kill your date. The stigma once attached to using vouchers is rapidly changing. Whereas in the past using promotional codes for money off was seen in a negative light, today people are actively seeking voucher codes out. Due to the recession and other factors, consumers are happier to spend their money in cheaper stores. Retailers such as Primark and New Look, not to mention discount designer outlet stores are all becoming more popular as they offer fast fashions for less. Consumers will now look around at what discounts are available to them- opting to shop at charity shops, whereas a few years ago they would have refused. Attitudes to discount vouchers are also changing. According MoneySupermarket, one in three single women in the UK find prudent men sexier than spend thrifts, whilst nearly one in four single men said they’d have no qualms about whipping out a money off discount code. No longer a way to kill your date, vouchers could actually improve your date, showing that you are money conscious. One of the major factors attributed to this...

Context is the Key to Understanding Consumer Behavior

The bulk of marketing research these days consists of: 1) analyzing demographics; 2) constructing psychological profiles; 3) using MRIs to understand brain activity related to purchasing; and 4) asking about purchasing behavior after the fact. Unfortunately, a good understanding of consumer behavior remains elusive. Most new product launches fail, and consumers oftentimes appear to act irrationally. Why can’t market researchers get a handle on purchasing behavior? I suggest that consumer research would be more effective if we assume that all purchasing is contextual. To understand consumer behavior one must understand the what, when, where, why, and how of the purchasing experience. This is true whether you are purchasing a car, an appliance, clothing, a cruise, a computer and so forth. The market researcher needs to account for context. There may be a variety of ways to add context to the study of consumer behavior, and I have utilized pictographs to “walk” respondents through the purchasing process. I simply construct a series of pictographs or storyboards to show potential purchasers going through a buying scenario. Pictographs are used because people identify with them, and they are able to discuss each point in the purchasing process in detail. People tend to also get emotional just like they would in an actual purchasing situation. Laminated cards or a tablet computer can be used and interviews can be conducted individually or in focus groups. We often use more than one set of pictographs to roughly match them demographically to the respondent(s). For example, one set for a single person and another set for a couple, or one set for young and another set...

A Review of Ohio’s Automobile Consumer Law

Any new motor vehicle whether the vehicle is purchased or leased including car, truck, motorcycles, light vehicles or heavy vehicles, is covered under a Ohio’s Lemon Law. This article is a review of Ohio’s automobile consumer law. What are your options, rights, and obligations if your purchase a defective motor vehicle in Ohio.   The Ohio Revised Code spells out specific circumstances which will determine whether or not your car is considered a “Lemon”.  Your car may be considered a lemon under Ohio Law, if it has been in the shop three times for the same problem or eight times for any problem, within 12 months of your purchase and / or less than 18,000 miles of use. If any of these problems have occurred, you probably have claim under the law.  So, watch out for the following conditions:   Vehicle is required to be sent for repairs for the same problem three times and it is not repaired Vehicle is in the repair shop for more than 30 days in total. Vehicle has been in the shop more than eight times for any defect, major or minor Defect in the purchased vehicle is so serious that it may cause an accident or injury to others and the dealer is not in position to fix it in his first attempt.   If your vehicle is considered a lemon, as defined by Ohio Law, you will be entitled to exchange your vehicle for a new, or comparable vehicle valued up to the amount paid for the lemon.  Alternatively, you may exchange the lemon for a full refund of your purchase...

Green Shopping Tips For the Everyday Consumer

Many of us are becoming conscious of the environment and we are all doing things to reduce our “carbon footprint”. Since we all shop there are some things that we can do to be more green with our consumer dollars and at the grocery store. One thing that we may not have considered before is the packaging that our food comes in. We should buy the largest size product that we can use. Anything that comes in an individual serving package can usually be purchased in a larger package. If you want a smaller amount to take with you later you can always use a reusable container and just get out the amount that you want. Individual packaging creates a huge amount of waste. Even things like soft drinks or ice tea saves plastic and packaging if you buy the largest container. Avoid paper plates and plastic spoons. These things may seem like convenience item but they just end up in the landfills and it is such a waste. It is usually nicer to eat on normal plates anyway so if possible use real plates and real silverware. A disposable camera may seem like a great idea but it still creates unnecessary waste. If you use a real camera that uses film you still get your photos developed but you are not creating any additional waste with the camera. If you use a digital camera you can just download the photos onto your computer and that might be the most environmentally friendly solution yet. Get to know and use your local recycling program. Once you know which kinds of...