Character Branding – There’s Room For More As the Internet Opens Up New Opportunities

The Pillsbury company is no doubt very fond of its adorable Poppin’ Fresh doughboy mascot, so too the public. The character not only inspires feelings of affection, with that endearing little giggle and cuddly appearance, it encourages brand loyalty. We know we’re safe with Pillsbury’s products, we certainly trust the doughboy (how could you not?) and this comfortable feeling of reliability and warmth is exactly what the company wants to stir in its consumers. And it does this perfectly and has been doing so since the mid 1960s. Of course Pillsbury is not the only company to use a mascot for the purposes of character branding. Think Tony the Tiger, Ronald McDonald, the Jolly Green Giant and the Michelin Man – all are examples of successful brand imaging. But McDonald’s Ronald and his associates are pure invention. In other cases the brand character is one based on reality. Take the friendly face of KFC, Colonel Sanders, for example. No invention here, he was the actual founder of the Kentucky Fried Chicken company, Harland David Sanders. By contrast, the UK’s Aunt Bessie brand of roast food products uses a fictional character but one that nevertheless chimes in with our idea of the sort of person who would be a fine aunt and a dab hand at good home cooking. That’s why we trust the Bessie products and identify them as dependable. A powerful ‘mascot’ or character brand marketing campaign can: Generate publicity and new interest in a company and its products or services. Engender feelings of goodwill and even affection. Allow the company to express itself through the mascot’s voice...

Discover 21st Century Company Branding – Use it Or Lose It

In a sense, direct marketing is not what it used to be. It’s changed rather dramatically over the past ten years because of the Internet, and here’s why. Before the world-wide-web, companies had direct control over both the messages they wanted to deliver and the corporate image they wanted to portray. This is no longer the case. Now, instantaneous word of mouth messages, via Twitter, StumbleUpon, Digg, etc., can overwhelm any message attempts to deliver and these messages often become the way your prospects will perceive you. To stay competitive in today’s marketplace it is imperative that you and your company adapt to these changes. If, instead, you choose to stick your corporate heads in the sand, you can very well go the way of the dinosaur. Why Direct Marketing Has Changed So Dramatically Your “brand” is how people perceive your company. If company branding in the past was a company driven monologue, today’s branding can be considered two-way conversations between the consumer and the companies they do business with. Social media has given consumers more and more control over the way your company and your brand are perceived. As a business owner, whether you like it or not, social networking has empowered consumers. They avidly share their thoughts and opinions about you, your products and your service – both good and bad – on the Internet. Their insights and interpretations of the way you treat them is an open book whose pages are available for all to read – today and, ostensibly, forever. What can be very scary as a business owner is that at times it can...

Pet Supplements, Branding & Opportunity – A New Trend in the Pet Business?

In three major media publications this week it was reported that the pet supplement industry is where the natural products industry was 15 years ago, and I agree. From my perspective sitting a top a new business and website — I’ve looked at the markets and studied everything I could get my hands on and all indications are that the trend is solid and it makes perfect sense. In the natural health business, all product categories are packed, jammed tight in which several major players dominate and penetration is tough, there are listing fees and branding is expensive. At this juncture not so in the supplements business for animals. Herbal bladder control capsules for dogs, all natural anxiety formulations, urinary tract support, joint relief for horses — take a walk through any pet store, natural foods store or vet clinic and you will see a complimentary medicine revolution taking place. As a result many top guns such as Thorne, Heel, FoodScience Corp, Nordic Naturals and Flora Health USA are seizing the opportunity and moving into the business and using pet supplements as the tip of the spear to maneuver. In the August 4th issue of Nutrition Business Journal, the title of which is Are Pet Supplements a Good Brand Extension for Human Supplement Firms, they reported the going is tough and this new territory has its own intrinsic set of challenges such as a convoluted regulatory environment and a veterinary field that is ultra cautious. But from 50,000 feet it makes perfect sense. Whilst I was the CEO of Biomed International (Canada) and Terra Medica Natural Medicine (United States)...

Branding Luxury Real Estate: ISD Global gives it a PropL

When it comes to real estate the world over,the buzz seems to be in the high end, ultra premium, luxury segment. This trend is sacrosanct across markets especially in Asia & Europe and looks likely to continue for some time to come. Keeping this in congnisance new age brand consultancy ISD Global has created a new division PropL that will focus purely on branding & marketing these high end havens of class. Abodes that can be called ‘ heaven on earth ‘.   ” PropL, as the brand name indicates, is derived from an amalgam of Property & Luxury. It also is in sync with the word propel, which is all about momentum, moving ahead and reaching for the stars. Aside from the competence, we wanted the brand to inherit an energy and passion that will reflect in the way it operates across mutliple markets, media platforms and customer touchpoints, ” revealed Suresh Dinakaran, Group CEO, ISD Global.   Brand PropL has been created to offer a roster of services that top of the draw real estate developers must call upon to reach out, influence, excite and trigger consumption within the target eco system. So whether its creating architectural walkthroughs that present the customer with a holistic 360 degree on both the exteriors and interior elevations of the project, to customising databases to target, organising by invitation only roadshows in conjunction with investment bankers or wealth management entities or conceptualising & creating the entire brand and creative communication suite needed to market these developments( all aspects of ATL & BTL communication), developing the PR and thought leadership strategy and...

To Innovate Marketing and Online Advetising Techniques of Design Salon Apparel by Salon Branding

When the subject of matters comes to the designing of salon apparels, the first name strike our mind is Salon Branding.com to accomplished the task in elegant manner. Salon Branding seeks to cater all kinds of design solutions to salons and parlors. However, it is the ruling salon design marketing company from last several years delivering a valuable contribution in salon apparel services to their clients. The company points out and designs according to salon’s need and work style that appoint it more demanding among its customers or clients. The implementation of modern and creative techniques in Design Salon Apparel make stands the company far ahead in amongst other salon apparel service provider. Nowadays, salon apparel designing is going more popular among the community for refering any company or any other group. Together with the designing, people consider it as a strength symbol and style statement. Also, you must have seen many T-shirt etched with quotation on saving animal, human beings, global warming or any other awareness logo. This is a new task to convey messages or favoring a brand. But if it is being performed through a cause to innovate a brand then it must be done very wisely by envisioned the objective of that brand or group. Hiring the right salon apparel designing company is the mandatory step, as they are plays a very vital role to upgrade or promote your business. If you are running a salon then you should approach out for any one of the designing company that have a sound experience in Design Salon Apparel as well as understands yours needs and requirements....

Get Top Notch Salon T-Shirt Design By Salon Branding

Get Top Notch Salon T-Shirt Design By Salon Branding summary:Custom Salon T-Shirt Design not only give a professional outlook but also give a unique image to your brand/ business and can be used as a uniform to the staff. One can easily choose and edit the custom design apparels as per their business needs. Are you looking for a salon t-shirt design company, which helps you to brand your salon in style? Then look out for a service provider who has got years of experience in dealing salon services only. salonbranding.com is one such pioneered name in salon industry for providing high quality custom design salon apparels online. Today custom design solutions play an imperative role in public serving companies as this not only advertise your brand but also work as a uniform to your salon staff. In today’s tough shoulder to shoulder competition, it is mandatory to choose – unique and impressive design concept that leaves a positive impact on customers. And salon t-shirt design could be the best tool used for promotion. SalonBranding is the best platform to enhance your salon service and to reach out the maximum number of customers. It offers you the state-of-the-art custom apparel solutions for stylish hair cutting capes, t-shirts (for men and women), awesome aprons, hair wear and other salon essentials like clips & brushes and a lot more. Not only this much, the company allows you to customize your apparel by uploading the image or logo in your own style and salon’s needs using online design tool, which does not require any professional knowledge or high skills in designing. Anyone with the...