Best Brand Viral Productions of 2010

Who doesn’t love a good viral production on YouTube? It’s every brands dream to have a video that clocks up millions of views but instead of an improvised home movie, the brands increasingly have to spend big money on production, ad campaigns to support the videos and other props. But the rewards can be massive as a good videos spreads all over sites like Twitter, Facebook and YouTube in days with most clocking up millions of views and huge interaction. As you’ll see most of the videos are made by big brands and are clearly not the sort of videos that you just pull out a camera and film in a second! Here are our top 3 viral video productions from brands in 2010. 3. Google Chrome – Speed Test: Google wanted to show us how fast it is rather than just tell us how fast it is. To do that, they made a Rube Goldberg-Ian video showing how fast web pages load in Chrome, (which actually loads web pages at 2,700 frames per second.) The speed tests were filmed at actual web page rendering times. If you’re interested in the equipment used to pull off such an elaborate viral production it was: a Mac Book Pro laptop with Windows installed
- Monitor – 24″ Asus: Which they had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, they flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software...

Make Your Business A Household Brand

There are many challenges to establishing a new business. Often marketing is the last thing on the list while establishing an office or storefront, hiring employees and handling the legal demands of setting up a new corporation or limited company. Rather than think of marketing as an after fact however, you will be more successful if you take your first steps to marketing a new business at the same time as the other ‘first steps’. A primary key to success in today’s business climate is a solid brand image and a clear public impression of that brand. So how should you approach new business marketing? Marketing a new business will be successful if you follow a few basic steps all designed to help you look established and reliable. Customers can be leery of start up businesses which is why it is crucial that your marketing material is polished and professional and gives the impression of stability. The center element of this is your logo. A corporate logo appears on business cards, stationary, on the signature line of emails, on employee uniforms and on promotional materials. The logo needs to adequately portray your business and your personality. Once you have a good logo design, print business cards and hand them out like candy. This is the cheapest form of advertising and also happens to be one of the most effective. Another of the first steps to marketing a new business is choosing a domain name and getting a website up and running. Even if you are not quite ready to create a webpage securing the right domain is critical. Use...

Top Expensive Brands: Champagne

Champagne bottles are usually associated with festivals and parties, but it is crucial to know that they may be a lot far more than unique occasion drinks. It really is a well-known truth that a lot of men and women think about them as some of the most valuable collection items that one can possess. An excellent number of these individuals also pick to spend a great deal of dollars in order to get the most exquisite brands. Within the following lines, we wish to bring a bit of light on this topic and talk about a few of the most costly champagne brands within the world. In 2005, a bottle of Cristal Brut 1900 was provided to an unidentified consumer for the outstanding price of $ 17,625. A a lot more obtainable champagne brand for the majority of folks is the Krug’s Clos Du Mesnil 1995 that may be acquired for $ 750, a small price when you compare it with other brands. Cristal champagne is an additional well-known, exquisite and pricey champagne brand that was made well-liked as a result of its constant promotion in hip-hop music. For the richer men and women, a top quality and expensive champagne bottle typically represents a form of prosperity and wealth. If you’re looking to get a high-priced champagne bottle for yourself, you need to contemplate numerous things just before acquiring, like overall consumer rating as well as the high quality of the product. It’s very good to know that champagne is in fact a specific sort of wine that comes from France. Even if this drink is usually made...

Personal Branding For Real Estate Agents – Your Passion is the X Factor

Luxury real estate marketing is a high stakes game. But, the rules of the game have changed almost overnight. The internet has caused a titanic shift that has leveled the competitive playing field. It has challenged even the most seasoned professionals to clearly articulate their unique promise of value -how they are sharply distinct from their closest competitors. There has never been a more challenging time in the history of the real estate profession given the confluence of this disruptive technology and the upside down economy. The time to confront the brutal facts that your old success formulas are just not cutting it like they used to is here and now! That is what we admire so much about Microsoft in recent times. In our previous post entitled, “Narrow Your Niche” we referred to Microsoft’s new search engine, Bing. They faced the tough facts that with all their money and all their might they could not take on the behemoth, Google, by matching them feature for feature. The brand name itself is that thoroughly ingrained in the minds of internet users worldwide. Microsoft truly understood what we refer to as the “ultimate ultimatum of modern business”: STAND OUT OR BOW OUT! TM In our strategic branding practice we prescribe the same medicine to luxury real estate marketing professionals. So, here is your prescription: 1. KEEP THE FAITH. Hold fast to your fundamental vision of your success, but not to the particulars. That is the only way you can allow new answers, new solutions, new combinations, new people and new success formulas into your life, and into your practice 2....

Real Estate Agent Personal Branding – Learning From American Idol – Part 5

Dialing-In to Your Inimitable Brand Signal This is part of article series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Perhaps the biggest challenge for luxury real estate marketing professionals, when it comes to personal branding, is consistently maintaining your true brand signal and not just imitating others. Dialing-in to your own original signal and staying true to that signal without imitating others can be a daunting task. It requires factoring out what other people think about you while still matching the needs and expectations of your target market. You must strike a balance between giving people what they want and expect and delivering that in your own inimitable way. Playing it safe by conforming to what has been tried and already accepted can become a trap if approval of others is what you are seeking. Pleasing yourself is all important. Imitation is a cop-out. For a couple of weeks, Lil Rounds was not dialed-in to her brand signal. You can almost hear the static in her voice, like a radio that is not quite tuned into the station. Simon said, “This was, to me, you singing to stay in the competition with a safe song”. In earlier weeks, Lil was an original. Once you have heard her clear, pure signal it is not difficult to sense when she is off signal. But, can she hear the static too? Sometimes you just have to get off signal to more clearly know how...

Put a Face on Your Internet Business – What is Branding and Why It’s Important

The success of any business depends on how well your business is known. If it is is solely an Internet business, this can be a little difficult. That doesn’t mean it’s impossible; at least it’s not if you have a good marketing plan and understand how important branding is to your success. Putting it simply, branding is like putting a face on your business. It’s a name, a symbol, or a design that makes it easily recognizable to the public. For example, when the majority of people see a big red bullseye, they automatically associate that with Target Department Store. McDonald’s has the golden arch and you need a brand too. It doesn’t have to be an image, it can simply be your company name. Branding can be many things as long as it makes people think about your company when they see or hear it. A good brand does many things. It motivates your buyers, shows credibility, delivers a clear message, and creates customer loyalty. If you can master the art of branding, you will successfully complete all of that and put more money in your pocket. Since this makes your business easily recognizable, you will be drawing more customers. It also makes your company seem more professional, therefore the customers you are getting with your new found brand, are going to be very loyal customers. Generating a lot of new and loyal customers means a larger profit for you. Branding is an important part of any marketing plan. Whether your venture is a large company, a small one, or one that operates on the Internet, it gives...