Fortune 500 executive contemplates hiring more Marketers in 2015

Adam Macy a top executive at a national fortune 500 said that he simply couldn’t take it anymore. When I asked him what he was referring to he blurted out “marketing damn it”. “The digital marketing segment has become too complicated. You have website marketing, social media marketing, SEO, PPC, integrated marketing, E-mail Marketing, and now you have something new called marketing automation!” he said all the while trying to catch his breath. “And don’t even get me started on the hiring process. Do we hire straight out of college, do we hire mom’s who have logged ten thousand hours of social media time, or do we continue to hire professionals who have been trained in online marketing?” It seems like professionals would be the right way to go I answered. Macy looked at me slightly confused.”They cost too much!” he blurted. “I can get a new college hire at a janitors wage, and a mom at a migrants wage”. Seems kind of illegal to me – thinking of people in those terms, I answered. “You’re telling me! But the pressure from the board and our investors to cut costs is too great. We used to outsource this kind of stuff to India, but productivity slowed to a crawl due to the time zone difference. On most conference calls you could hear someone snoring – sometimes it was me. This whole mess is enough to make you want to jump out of a window.” Luckily we were on the first floor, so there was no concern given to Macy injuring himself. What about the people that currently work for...

80 year old electrician admits responsibility for nations Ghost Hauntings

Albert Jenkins is 85 years young, and his face shows every part of it. Jenkins has been in the electrical repair business for over 65 years and claims to have traveled the country performing electrical repairing on homes, museums, hotels, and ships. “I’ll be the first the first to admit it – I’m not very good at what I do”. Jenkins chuckled. “Actually, I’m gosh darn awful at it. But I’ve been blessed with an honest face. People, feel comfortable around me and just throw work my way.” I asked Jenkins why he felt responsible for the ghost haunting craze that has taken over cable television. “I was watching TLC one night – some ghost haunting show or another, I can’t remember. I looked over to my wife Ethel and I said, look it’s that old Cape Cod in Pennsylvania I worked on in the 80’s. The one with all the frayed wiring that I couldn’t make heads or tails out of.” “I simply guessed as to what wire goes where, I balled it up, taped it together, then shoved it back into the wall. Did the lights work as expected? Not really. You could smell pipe tobacco burning sometimes, but that was just the old wiring inside the wall sparking – made it smell like pipe tobacco because of the wire casing material they used in the 50’s.” Lights used to turn on and off unexpectedly too. That I attribute to me balling up loose wires with electrical tape and hiding it in the wall. Most places I worked on turned out worse then when I started. What...