Do you need more sales leads? Then, here’s what you need to do:
1. Get selling partners. Obviously, you’ll be able to generate more leads if you can get other people to help you out. I recommend that you tie up with other business owners who are selling products or services that compliment yours. Remember, they must not be direct competitors. Let me give you an example; if you are offering IT consulting services, you can tie up with those who are selling relevant software. They can cross-sell your products during their sales presentation while you do the same. This can boost your sales and revenue without really investing more for your advertising campaign.
2. Telemarketing. Although more and more marketers are starting to hate this method because it can be really frustrating and overwhelming, this can bring so much business to your doorstep if you do the entire process right. I recommend that you read and learn as much as you can about cold calling and telemarketing. Solicit tips from industry leaders and improve your phone selling skills. If you do this, I wouldn’t be surprised if you make this one your primary lead generating tool.
3. Host seminars. Hosting seminars (face-to-face, teleseminars, and webinars) is actually one of the most powerful ways to generate leads for any type of products and services. For best result, I recommend that you talk about the problems being faced by your target market and offer solution to entice them to attend. If you were able to help these people and if you are able to convince them that you are truly knowledgeable, there is no reason why they will not do business with you.
4. Email marketing. This is one of the most cost-effective ways to get in touch with your target market. The secret here is creating a powerful and compelling email that will capture the attention of your recipients. Of course it would help if you have high quality email marketing list that contain only the names of those people who are most likely to buy from you.
5. Internet marketing. This one is truly highly effective when done right. Build your own website and generate leads through PPC ads that search engines are creating from your web pages. It’s important that you know how to identify the best keywords to target and how to create compelling ads to get your prospects to act to your favor.
Do you want to learn more about how I do it? I have just completed a brand new free guide.