Small business owners or management may not consider they require the service of a business analyst. They are often caught up in trying to survive and fail to notice key elements in their success. The analyst can in fact come in and apply his expertise to make out what the business is required to expand. There may be times when the analyst sees the big picture where the management only sees the bottom line.
The business management can take help from the analyst in a number of ways. As a specialist, he may be able to present an unforeseen income-generating avenue. The present marketing techniques may be proving ineffective or not generating the required revenue to justify the cost of marketing. The analyst may be able to recommend a different effective marketing method. May be the business could aim for specific clients instead of a general population. The analyst may be able to propose point of sale income not thought of by the business management. Other elements this expert could suggest would be repackaging in different sizes, where appropriate. Providing complimenting sales items may have not occurred to the management. The business analyst is there to explain a different perspective.
The business analyst will be able to examine the business and decide what business decisions must be made. He or she can educate the owner of new programs available. The analyst will be able to suggest new knowledge the small owner is not taking advantage of. Thus, a good business analyst can support the small business in numerous ways.
The business analyst is a visionary. He or she can show the business owner how to put into practice revolutionary business techniques. These techniques may not have thought before by the business owner. The business analyst can view the broad scope of things to determine a need by the customer. The owner may have no idea that these areas of opportunity exist. It is up to the analyst to show the owner what will work and what will not work for his venture.
Generating income and building customer relations are the two key components that every business is concentrating. A good analyst is a specialist in his field and will be able to combine these two key elements into a plan of action for the business. This expert can act as the liaison between the business and the customer to establish that the business fulfill customer needs.
The business and its customers can take advantage from the knowledge a business analyst brings to the table. Generally, the added expenditure of an analyst is justified by the increase in income generated by utilizing his expertise.
Suresh Pavakkulath has been IT Manager for nearly twenty years in a Transport and Logistics Company. Now he runs his own Advertising and Internet Marketing business