Consumer Attitudes to Voucher Codes

Picture the scene, you’re on a fantastic date, it’s going really well and you’re starting to like the guy. The waiter comes with the bill and your date gets out voucher codes to pay. How would you react?

Individuals using discount vouchers to pay for meals and clothing would most certainly be labelled a “cheap skate”, amongst other things, as would people who choose to shop in charity shops. Paying for a date with discount codes would have been the ultimate turn off for women and the perfect way to kill your date.

The stigma once attached to using vouchers is rapidly changing. Whereas in the past using promotional codes for money off was seen in a negative light, today people are actively seeking voucher codes out.

Due to the recession and other factors, consumers are happier to spend their money in cheaper stores. Retailers such as Primark and New Look, not to mention discount designer outlet stores are all becoming more popular as they offer fast fashions for less. Consumers will now look around at what discounts are available to them- opting to shop at charity shops, whereas a few years ago they would have refused.

Attitudes to discount vouchers are also changing. According MoneySupermarket, one in three single women in the UK find prudent men sexier than spend thrifts, whilst nearly one in four single men said they’d have no qualms about whipping out a money off discount code. No longer a way to kill your date, vouchers could actually improve your date, showing that you are money conscious.

One of the major factors attributed to this change is the rise of and access to the internet. More people have access to the internet and are researching ways to save money. The growth of the promotional code industry online has been phenomenal, as voucher code sites offer the average consumer discounts on well known brands and products. Consumers are no longer embarrassed or afraid to look for better deals online, instead being seen as savvier and more confident shoppers.

Another factor is simply the recession. Spending habits and personal debts in particular have been the focus for media attention. Consumers are re assessing the way they shop which in turn means they are searching for discounts both online and offline. Product quality, value for money and life span are areas coming into question as consumers weigh up the pros and cons of their purchasing decisions.

The stigma that was once attached to buying groceries and products at a discount or from charity stores is now becoming a thing of the past. Due to economic factors such as the recession, consumers now feel happier to get discounts to ensure they ultimately save money.

Debbie Read from VoucherSeeker.

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