We always crave for a burger when we see a McDonald’s logo design. But have you ever thought how does this phenomenon happen? How does a logo induce your appetite? Apart from the fact that you are looking at a famous logo, the answer lies in the color psychology.
We always crave for a burger when we see a McDonald’s logo design. But have you ever thought how does this phenomenon happen? How does a logo induce your appetite? Apart from the fact that you are looking at a famous logo, the answer lies in the color psychology. The yellow color in the McDonald’s logo stimulates appetite of the human being.
This proves that color psychology plays a critical role in designing logos. Following are the effects of the most common colors that are employed in logo designing. Learn to use colors wisely and you will end up making an effective brand identity.
Blue is acknowledged as an imperial and noble color for logos. This is because it emits feelings of authority, control, pride, stability and loyalty. Most logos employ blue in order to broadcast a sober look to their business.
Red is known as the strongest color because of its intensity and vigor. It gives out a variety of powerful emotions like violence, fervor vigor, energy and vivacity. The red color is also recognized for boosting the craving of people like the Pizza Hut logo does.
Apart from red, yellow is one more color that works up the appetite of people. In addition to this, yellow portrays warmness, optimism, contentment, delight and enthusiasm. The best feature of using yellow in logo design is that it is bright and catches the eye of the audience.
Green is branded as a nature-friendly color in log design. Green color disseminates feelings of calm, liveliness, fitness and cleanness. Green is typically used in eco-logos in order to support the nature-friendly connection.
Pink is a soft and delicate color and induces feelings of womanliness, clarity, gentleness and fitness. It is mostly used in logos for female products including Health Care, Spas and other. Pink is, on most occasions, added to generate a soft and delicate side to the company image.
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